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January 2007

ReCellular and Vivo partner to launch Brazilian recycling program

ReCellular Inc. announced a two-year partnership with Vivo to recycle retired cell phones to ensure environmentally-friendly disposal.

The recycling program launched in November in 58 stores in three major cities including 15 locations in Rio de Janeiro, 11 locations in Brasilia and 32 locations in Sao Paulo. The complete partnership will expand to in-store collection at up to over 4,000 collection points throughout Brazil.

Keeping as many cell phones as possible from reaching Brazil's landfills or polluting its environment is the main objective for the program. Funds generated from the program will go to local charities in the three participating cities.


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