JANUARY 2011
                                        

Sun Life Stadium welcomes new recycling program

The PepsiCo Dream Machine recycling initiative has partnered with Sun Life Stadium, home of the National Football League’s Miami Dolphins, to make recycling bins and interactive kiosks available to stadium visitors. Five Dream Machine interactive kiosks and more than 70 static bins are now available throughout the stadium and parking lot to capture plastic and aluminum beverage containers.

Fans are encouraged to begin recycling plastic bottles and aluminum cans in a Dream Machine every time they are at the stadium.

The Dream Machine recycling initiative – a multi-year collaboration between PepsiCo, Waste Management, Greenopolis and Keep America Beautiful – is designed to give people a convenient and rewarding way to recycle on-the-go, and drive success against PepsiCo’s goal of increasing the United States beverage container recycling rate from 34 to 50 percent by 2018.

Dream Machine kiosks are computerized receptacles that operate on the Greenopolis platform and use an innovative point system to reward individuals for every bottle or can they recycle in a kiosk. Users can redeem their points for discounts on entertainment, dining and travel by visiting www.greenopolis.com.

Since the program launched in April 2010, static bins and interactive kiosks have been placed in 14 states at high-traffic locations such as gas stations, shopping malls, sports arenas and university campuses.