JANUARY 2011
                                        

Seventh Generation debuts recycled plastic packaging

Seventh Generation debuted innovative new packaging featuring 96 percent post-consumer recycled (PCR) content. Developed by Seventh Generation in collaboration with its packaging partner, Consolidated Container Company, the new packaging is constructed of resin derived from recycled milk jugs and other plastic bottles and represents a quantum leap over the 25 percent recycled content typically found in plastic packaging.

The new packaging, featured in the brand’s dish liquid and fabric softener, joins other impressive high-PCR content bottles in Seventh Generation’s roster of products, including its 80 percent PCR 150 oz. concentrated laundry liquid container.

These bottles are made from HDPE (#2) plastic instead of PETE (#1) because manufacturing HPDE resin produces 42 percent less greenhouse gas emissions than PETE.

The benefits of this switch are enormous. If every household replaced just one virgin plastic 25 oz. bottle of dish liquid with Seventh Generation’s 96 percent PCR bottle, America would save over 8,600,000 lbs of plastic and prevent the release of more than 23,500,000 lbs. of greenhouse gases.