Generation debuts recycled plastic packaging
Seventh Generation debuted innovative new
packaging featuring 96 percent post-consumer recycled (PCR) content.
Developed by Seventh Generation in collaboration with its packaging
partner, Consolidated Container Company, the new packaging is
constructed of resin derived from recycled milk jugs and other
plastic bottles and represents a quantum leap over the 25 percent
recycled content typically found in plastic packaging.
The new packaging, featured in the brand’s
dish liquid and fabric softener, joins other impressive high-PCR
content bottles in Seventh Generation’s roster of products, including
its 80 percent PCR 150 oz. concentrated laundry liquid container.
These bottles are made from HDPE (#2) plastic
instead of PETE (#1) because manufacturing HPDE resin produces
42 percent less greenhouse gas emissions than PETE.
The benefits of this switch are enormous.
If every household replaced just one virgin plastic 25 oz. bottle
of dish liquid with Seventh Generation’s 96 percent PCR bottle,
America would save over 8,600,000 lbs of plastic and prevent
the release of more than 23,500,000 lbs. of greenhouse gases.