JANUARY 2012

PepsiCo’s Dream Machine arrives in Minneapolis-St. Paul

PepsiCo entered into a partnership with Freedom Valu Centers convenience stores in Minnesota that will make the Dream Machine recycling program available at 19 Freedom Valu locations in metro Minneapolis-St. Paul. The launch positions Freedom Valu Centers among the first convenience store chains to launch the Dream Machine program in Minnesota.

The Dream Machine recycling initiative, created by PepsiCo in collaboration with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public locations across North America. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows consumers to earn points for every bottle or can they recycle in the kiosk. Those points can then be redeemed for local discounts on entertainment, dining and travel by visiting www.greenopolis.com. In addition, the more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the EBV, a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.