American Recycler News, Inc.

 

AT&T breaks world record for customer recycling

By recycling 50,942 devices during a one-week period, AT&T customers broke the world record for collecting the most wireless devices in a week as certified by Guinness World Records.

In 2011, AT&T collected approximately three million cell phones for reuse and recycling and, thanks in part to its new trade-in program, anticipates surpassing that number in 2012. By recycling these devices, AT&T customers avoided sending approximately 25,471 pounds of waste to landfills. By the numbers, Texas recycled the most devices with 5,879 devices, followed closely by California with 4,916 devices. Among stores, the Chippenham store in Richmond, Virginia, collected the most devices at 108. Yet, there is much work to be done as millions of devices are discarded every year without being recycled.

AT&T is committed to engaging customers around sustainability. Recently, the company:

  • Unveiled a new device trade-in recycling program that helps consumers save their old phones from landfills while also having the choice to make a donation to a charity or earn AT&T credit for future purchases at an AT&T store. This program currently runs both in-store and online;
  • Launched a consumer-friendly website portal called EcoSpace. The site offers an easy one-stop shop to learn more about AT&T’s sustainability initiatives, shop for AT&T eco products, find eco-rating information for assessed devices sign up for paperless billing and get recycling updates;
  • Launched its Eco-Rating system, a consumer-friendly and easy-to-understand rating system that serves as a way for consumers to make more informed choices by allowing them to better understand important sustainability attributes of AT&T-branded mobile devices; and,
  • Promoted free, secure and convenient paperless billing options through www.att.com/simplify.