Recycled content use proves important to U.S. consumers
A growing number of Americans say that recycling is important to them and significantly impacts their food and beverage purchasing decisions, according to new data commissioned by the Glass Packaging Institute (GPI), the association representing the North American manufacturers of glass containers.
In the 2013 study of consumers nationwide, over 75 percent said recycling is important to them. When asked whether or not using packaging that is made with renewable or recycled resources influences their choice of brands, products or services, consumers overwhelmingly indicated that it did, with more than 65 percent stating that it was either an extremely or very positive influence over their choices.
The study, commissioned by GPI and other organizations, was conducted by EcoFocus Worldwide. The researchers polled over 4,000 nationally representative adults ages 18 to 65.