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February 2007

RBRC reports 2006 battery collection numbers

The non-profit Rechargeable Battery Recycling Corporation (RBRC) released its year-end data for 2006, reporting the collection of over 5.6 million pounds of rechargeable batteries in the United States and Canada, through its Call2Recycle™ program.

The organization's successful year can be attributed in part to the increase in participation among national retailers, businesses, communities and licensee recycling programs. In 2006, retailer participation increased 18 percent, while community and public agency participation increased 23 percent. Participation by businesses had the greatest increase of 48 percent. National participating retailers include Best Buy, Circuit City, The Home Depot, Lowe's, RadioShack, Sears, Target, and many more.

The increase in collection numbers can also be attributed to recent efforts by RBRC including:

  • The signing of new community, business and retail partners. Since January, RBRC has signed on over 1,000 new communities and public agencies, and over 1,200 new business partners, in addition to numerous new retail partners including: Duane Reade, Sony Style Stores, Circuit City, Rite Aid, California-based Kragen Auto Parts and Fry's Electronics.
  • California's "Rechargeable Battery Recycling Act of 2006." RBRC supported California's recently-passed "Rechargeable Battery Recycling Act of 2006" requiring retailers that sell rechargeable batteries in the state of California to provide consumers with a free program for returning rechargeable batteries for reuse, recycling or proper disposal. Through Call2Recycle, retailers can fully comply with the new law and join the existing 4,695 locations in the state of California that already participate in the program.
  • "New York City Rechargeable Battery Recycling Ordinance" (Introductory Number 70-A). RBRC was named as the solution for all New York City retailers needing to comply with the new law, effective December 1, 2006, which prohibits the disposal of rechargeable batteries as solid waste and requires all New York City retailers that sell rechargeable batteries and products that contain them to collect used batteries.
  • RBRC's "Green Means Go RECYCLE" Campaign. As part of its "Green Means Go RECYCLE" campaign, RBRC encouraged NASCAR fans to learn about rechargeable battery and cell phone recycling with an interactive exhibit. The 53-foot long modular exhibit and display featured a full-size racing simulator car, an interactive prize wheel where individuals were rewarded for their recycling knowledge and fun, educational materials from RBRC. NASCAR fans are considered a key target audience by RBRC, because many of them frequently use power tools and other portable electronics that commonly use rechargeable batteries.
  • Gold MarCom Creative Award. Recognized for its "Cell Phone Retirement" advertising campaign in the category of "Print Advertising Campaign." A subsidiary of the Communicator Awards, one of the oldest and most respected competitions in the communications field, the MarCom Creative Awards offer marketing and communications professionals an alternative competition that focuses solely on creative excellence.
  • INMETCO Partnership Expansion. RBRC and the International Metals Reclamation Company, Inc. (INMETCO) expanded their relationship to include joint marketing initiatives, such as appearances at trade shows and conferences, print and online collateral materials, and general media relations, which has resulted in reaching out to a larger audience.


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