FEBRUARY 2010

New environmental advisory council implemented by TIA

When Wayne Croswell took the presidency of the Tire Industry Association (TIA), one of goals for his term was to increase the organization’s presence in tire recycling and other green issues. To achieve this goal, TIA has announced the creation of their new Environmental Advisory Council (EAC). The EAC will provide strategic information, advisory services, educational programs, and governmental assistance that promote environmental awareness throughout the tire industry.

The EAC replaces the Tire and Rubber Recycling Advisory Council (TRRAC), which for 15 years has brought together the brightest minds in the tire and rubber recycling sector. But, the EAC will go further than TRRAC by expanding this initiative to include all facets of the tire industry. For TIA members and the tire industry, this means examining every aspect of their business to be energy efficient, insure safety, reduce waste and to use methods that reduce, reuse, repair and recycle tires.

“It’s clear that green issues are becoming more and more enmeshed in both our personal and professional lives, and thus, I wanted to take a broader, more holistic approach to how tire dealers and the tire industry can better understand and implement green concepts and practices into every aspect of the industry – from cutting down on paper use in the office to the utilization of environmentally-friendly technologies on the shop floor, to finding new and exciting ways to utilize scrap tires,” said Croswell.

The EAC will meet on a regular basis, and plans for this year are currently being formulated. Interested persons are encouraged to check www.tireindustry.org for the latest developments.