FEBRUARY 2011
                                        

Ford Quick Lane surpasses 1 million tire sales in 2010

Ford’s Quick Lane vehicle maintenance business sold a record 1 million tires in 2010 and is on track to post record sales of more than $550 million for the year.

Frederiek Toney, president of Ford’s customer service division, said, “As more customers are keeping their vehicles even longer, vehicle maintenance becomes even more important.”

Ford’s Quick Lane business offers routine vehicle maintenance such as oil and filter changes, and light repair services such as tire replacements and brake repairs.

Tire sales to Quick Lane operators recently surpassed the 1 million mark for the first time ever in a calendar year. Quick Lane’s network of 585 stores is also on track to surpass $550 million in sales in 2010, representing a 25 percent year-over-year increase.

Strong tire sales are consistent across the entire United States Quick Lane network. Dawn Walston, general manager from Titus Will Ford in Tacoma, Washington, is experiencing the growth firsthand as tire sales in her Quick Lane shop are up 70 percent year-over-year.

Quick Lane operators around the country also continue to experience an increase in routine maintenance services from vehicles other than Ford, Lincoln or Mercury products. Sales to competitive-make vehicles are up 25 percent nationally year-over-year.