Quick Lane surpasses 1 million tire sales in 2010
Ford’s Quick Lane vehicle maintenance business
sold a record 1 million tires in 2010 and is on track to post
record sales of more than $550 million for the year.
Frederiek Toney, president of Ford’s customer service division,
said, “As more customers are keeping their vehicles even longer,
vehicle maintenance becomes even more important.”
Ford’s Quick Lane business offers routine vehicle maintenance
such as oil and filter changes, and light repair services such
as tire replacements and brake repairs.
Tire sales to Quick Lane operators recently surpassed the 1 million
mark for the first time ever in a calendar year. Quick Lane’s
network of 585 stores is also on track to surpass $550 million
in sales in 2010, representing a 25 percent year-over-year increase.
Strong tire sales are consistent across the entire United States
Quick Lane network. Dawn Walston, general manager from Titus
Will Ford in Tacoma, Washington, is experiencing the growth firsthand
as tire sales in her Quick Lane shop are up 70 percent year-over-year.
Quick Lane operators around the country also continue to experience
an increase in routine maintenance services from vehicles other
than Ford, Lincoln or Mercury products. Sales to competitive-make
vehicles are up 25 percent nationally year-over-year.