AAIA publication highlights aftermarket’s green efforts
A new Green Snapshot, developed by the Automotive Aftermarket Industry Association (AAIA), is a brief synopsis of green statistics that reflect the positive impact of the industry’s widespread efforts on behalf of the environment. The Green Snapshot is a half-page card, printed on Forest Stewardship Counsel-certified cardstock with soy-based ink, designed to create greater awareness of the industry’s extensive contributions to a cleaner environment and is part of AAIA’s initiative, “Driving Toward a Cleaner Environment: The Automotive Aftermarket’s Green Story.”
The snapshot lists many items recycled by automotive aftermarket companies, and the raw materials and energy saved by these efforts. Automotive aftermarket companies recycle used engine oil and oil filters, tires, batteries, parts cleaning solvents, scrap metal, wood pallets, cardboard and paper, plastics and a/c refrigerant. It also highlights the yearly raw materials saved by the manufacture, distribution and use of remanufactured automotive parts, and the positive impact that regular maintenance has on the environment.
“The widespread environmental practices of automotive aftermarket companies have been going on for decades,” said Kathleen Schmatz, AAIA president and CEO. “These companies are clearly committed to having a minimal impact on the health of the ecosystem, and a positive impact on society and the planet.”
The Green Snapshot is being distributed at automotive aftermarket meetings, events and trade shows. It also is used extensively in AAIA’s lobbying efforts in the nation’s capital and in state capitals.
In addition to the Green Snapshot, AAIA is telling the automotive aftermarket’s green story with a short AAIA Green video and a portfolio, available online and in printed format, that summarizes company practices already in place in recycling, remanufacturing and operations. The green story is being told by AAIA representatives at meetings and events, and as well as on blogs and through an aggressive public relations campaign.