National Recycling Coalition Partners with Nike's Reuse-A-Shoe Program

Washington, DC - The National Recycling Coalition (NRC) announced a partnership with Nike that expands the Reuse-A-Shoe program to 25 communities across the United States. Since the launch of the Reuse-A-Shoe expansion to NRC members in November 2002, 19 recycling organiz-ations, from Portland, Oregon, to Atlanta, Georgia, already have committed to collecting a minimum of 5,000 pairs of old athletic shoes by June 2003.

In addition, participating recycling organizations will also have the chance to apply for two $25,000 seed grants to be applied toward a new sports surface made with Nike Grind, the resulting material comprised of recycled athletic shoes from the Reuse-A-Shoe program. The pilot program hopes to collect more than 125,000 pairs of used athletic shoes.