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March 2007

Steel institute launches second year of steel campaign

The American Iron and Steel Institute (AISI) is kicking off the second year of its new steel campaign with the steel industry’s Clean Little Secret: steel is the most recycled material on the planet, and America’s steel industry has already reduced emissions to levels well below Kyoto standards.

“The educational campaign was launched in May 2006 as America’s steel industry recognized a need to inform policymakers of the advanced technologies and reduced environmental footprint that characterize today’s globally-competitive industry,” AISI president and CEO Andrew G. Sharkey, III, explained.

The Clean Little Secret points out that three-fourths of all American steel ends up recycled into new products, part of the steel industry’s comprehensive environmental commitment. Over the past decade, American steelmakers have reduced the energy required to produce one ton of steel by 28 percent.

New ads will be unveiled throughout the year in print, online, and transit advertisements, and on the radio in the Washington DC Metropolitan area.

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