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MARCH 2010
Cities heed call of Cans for Cash
The U.S. Conference of Mayors, Novelis Inc.
and Keep America Beautiful, Inc. (KAB) announced the winners
in the sixth annual Cans for Cash: City Recycling Challenge at
the U.S. Conference of Mayors in Washington, DC. The challenge
pits cities of comparable sizes in a competition of creativity
and execution, offering monetary awards to the cities that conduct
the most innovative campaigns and collect the most aluminum cans.
During October 2009, more than 40 cities collected over 125 million
used beverage cans.
Novelis is committed to increasing the recycling rate for used
aluminum beverage containers in the United States from 54 percent
today to 75 percent by 2015,” said Jean-Marc Germain, president,
Novelis North America. “Each year, Americans still discard over
50 billion aluminum cans which end up in landfills. Through campaigns
such as this, awareness of the importance of recycling is increased
and the message is spread that every can recovered is turned
back into a new beverage can – saving energy, reducing greenhouse
gas emissions, and decreasing the use of natural resources.”
The 2009 campaign categories were modified to improve opportunities
for smaller-size cities and encourage more innovative campaigns
to promote aluminum can recycling.
Winners of the $5,000 awards for the most aluminum cans recycled
are:
First Place: Milwaukee, Wisconsin Mayor Tom Barrett
Second Place: Mobile, Alabama Mayor Sam Jones
Third Place: Fontana, California Mayor Mark Nuami
Fourth Place: Bowling Green, Kentucky Mayor Elaine Walker
Most Innovative Ideas:
First Place: Irvine, California Mayor Sukhee Kang
Second Place: Canfield, Ohio Mayor Bill Kay
Third Place: Wellington, Florida Mayor Darell Bowen
Most Innovative Ideas for Cities partnering with KAB:
First Place: Montgomery, Alabama Mayor Todd Strange & Montgomery
Clean City Commission
Second Place: LaGrange, Georgia Mayor Jeff Lukken & Keep
Troup Beautiful
Third Place: Angleton, Texas Mayor Patrick Henry & Keep Angleton
Beautiful
Forth Place: Newport News, Virgina Mayor Joe Frank & Newport
News Public Works Recycling
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