Foundation partners in campus recycling challenge
Alcoa Foundation joins forces with national
nonprofit Keep America Beautiful (KAB) to educate the next generation
of recyclers through RecycleMania, an intense university-based
competition that runs from February 6 through April 2, 2011.
Rounding out the partnership are additional activities to promote
recycling on individual and institutional levels.
- 13 universities won a portion of 50,000 recycling bins.
- For every download of Alcoa’s Aluminate recycling app,
$1 is donated towards a $50,000 grant for KAB’s recycling programs.
- Recorded webinars will reach more than 400 members of the
College and University Recycling Coalition (CURC), NGOs and other
community-based groups with insights into recycling different
- Best practices for recycling will be on display and at
work as colleges and universities compete to see who can reduce,
reuse and recycle the most waste.
RecycleMania aims to change behavior about recycling and raise
awareness about waste reduction programs on campuses. In 2010,
607 participating colleges and universities participated in the
challenge, and collected more than 84.5 million pounds of recyclables
and compostable organics. This prevented the release of 137,500
metric tons of carbon dioxide equivalent into the atmosphere.
Over the 10 week competition, colleges and universities will
vie for top awards in 9 categories to see who recycles the most
on a per capita basis, who produces the least amount of waste,
and who recycles the largest percentage of their overall waste.
Alcoa Foundation sponsored 50,000 recycling bins and helped kick
off the challenge by awarding 13 universities across the United
States with stackable, 6-gallon bins appropriate for use in student
housing and offices. The schools were selected based on their
ability to develop a strategic plan to collect the most recyclable
The recipients are:
- Carnegie Mellon University
- Clemson University
- Florida A&M University
- Franklin College
- Howard University
- Kansas State University
- The Ohio State University
- University of Evansville
- The University of Tennessee
- The University of Texas-Arlington
- The University of Texas-San Antonio
- Temple University
- Trinity University
The KAB partnership further reinforces Alcoa and Alcoa Foundation’s
commitment to increasing recycling across communities. Alcoa
set a goal to increase recycling rates in America to 75 percent
by 2015. Since 2008, Alcoa has distributed more than 100,000
recycling bins, launched the Make an Impact program to help families
live more sustainably, developed the free Aluminate™ recycling
app, and in the last five years, invested nearly $3.5 million
in community-based recycling programs.