uses iconic bottle
Heineken announced the roll-out of a new iconic
Heineken bottle, completing the redesign of its global brand
packaging range. The restyling aims to streamline the visual
identity and make the brand even more consistent and recognizable
in all 170 markets worldwide where Heineken can be enjoyed. The
new bottle will come in five different volume sizes and will
be available in Western Europe at the beginning of 2011 and across
the rest of the world by 2012.
The new bottle, replacing the extra long
neck and Heineken shortneck packaging, is introduced in two versions:
embossed and standard. The new design features a unique curved
embossment on the neck and back, which not only looks good, but
also adds a pleasing to-the-touch feel, whilst a distinctive
embossed mark acts as a stamp of quality and authenticity.
The new packaging visual identity includes
updates to key brand elements including an ellipse curve, derived
from Heineken’s iconic racetrack logo.