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Colmar Opens U.S. Store
by Mary E. Hill
Colmar S.p.A. of Italy is entering the North American market with a new
office to be located in Buffalo, New York. Colmar's product line includes
logger/balers, shear/logger/balers, and rubber-wheeled scrap handling
cranes.
Colmar was founded in 1963 in Italy and delivered 198 units worldwide
in 2001. The new U.S. location has been established under the name of
Colmar USA, Inc. Plans began two years ago to establish a physical presence
in the U.S. and up until December 2001, this Colmar S.p.A. had representation
in the form of a North American distributor. Colmar products are manufactured
in Italy. Replacement and spare components are stocked in the U.S. This
improves the price and delivery time of replacement and spare parts for
the units.
A factor in Colmar's decision was the large amount of scrap generated
by North America. Compared to Italy, North America generates 10 times
the amount of scrap for processing. This indicates a large number of potential
customers to validate the expense of expanding further into the U.S. market.
Darrell Nowak, operations manager of Colmar USA, Inc. was hired largely
due to his experience with the Colmar line of products. Giorgia Zanca
will work at the location in Buffalo, assisting in sales. She will be
a direct liaison with the factory in Italy to ensure a smooth and successful
endeavor. Carlo Bortoletti and Giulio Marceglia have been appointed president
and vice president of Colmar USA, Inc.
Mr. Nowak said, "my decision to accept the position was based upon the
commitment by Colmar to provide full support to the operation and the
success of the venture. I feel that the success of the line in the United
States is based upon the reasonable pricing that will be offered and the
fact that the design includes components available right here in the U.S.,"
he added.
Colmar USA, Inc. has five machines in production for stock— two scrap
handlers, two shear/logger/balers and one roll-off equipped portable logger/baler.
The roll-off equipped portable logger/baler will be on display at the
ISRI convention in Las Vegas.
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