April 2005

Students and stars are organized for environmental awareness

Los Angeles, CA— Kate Bosworth appeared in March at the El Camino Nuevo Charter Elementary School in Los Angeles to help drive home environmental awareness to children.

Highlighting the program were Toyota Prius hybrids wrapped in artwork from Academy Award-nominated animated films Shrek 2, Shark Tale and Polar Express and this year’s campaign slogan “Good. Clean. Fun.”

Global Green USA, a national environmental organization, arranged the school visit to add another educational component to this year’s expansive Oscar campaign, culminating with each decorated fuel-efficient car (plus one wrapped in “The Incredibles” art), arriving on the red carpet for the 77th Annual Academy Awards on February 27th.

Global Green’s 3rd annual “Red Carpet-Green Cars” campaign sends a message about smart solutions to global warming and energy independence by sending celebrities — including Charlize Theron, Salma Hayek, Robin Williams, Natalie Portman, Morgan Freeman, Orlando Bloom and Tim Robbins — to the Academy Awards in high-mileage, low emission hybrid vehicles.

“One of our key objectives is to raise awareness about pressing environmental issues among our next generation of leaders,” said Matt Petersen, president of Global Green USA. “Linking these popular animated films with fuel-efficient hybrid cars helps educate children that we have the power to help protect the environment.”

Alternative fuel vehicles offer a cleaner, more efficient transportation solution. The Toyota Prius, for example, is a partial zero-emission sedan EPA rated to get up to 60 miles per gallon in the city (55 mpg combined) producing almost 90 percent fewer emissions than the average vehicle.

 


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