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| April 2008
Ford’s EcoBoost promises savings where customers feel it most — at the pump As America watches gasoline prices creeping toward the $4 per gallon mark, Ford Motor Company is offering a new family of engines that promise real-world savings at the pump. The EcoBoost family of 4- and 6-cylinder engines uses turbocharging and direct injection technology to deliver better fuel economy and fewer emissions. More importantly, EcoBoost builds on todays affordable gasoline engines, allowing the technology to be applied across a wide range of vehicles types. 
In 2009, Ford first will introduce EcoBoost on the Lincoln MKS featuring the power and torque of a V-8 engine with the fuel efficiency of a V-6. More With Less EcoBoost’s combination of direct injection and turbocharging mitigates the traditional disadvantages of downsizing and boosting 4- and 6-cylinder engines, giving customers both superior performance as well as fuel economy. With direct injection, fuel is injected into each cylinder of an engine in small, precise amounts. Compared to conventional port injection, direct injection produces a cooler, denser charge, delivering higher fuel economy and performance. Ford’s 3.5-liter EcoBoost V-6 gives customers a fuel economy improvement of approximately 15 percent and emits up to 15 percent fewer CO2 emissions to the environment. Explorer America To help explain its vehicle sustainability strategy, Ford created the Explorer America concept that debuted at the 2008 North American International Auto Show. The Explorer America concept aims to highlight a number of innovations tied to Ford’s systems approach, including:
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