APRIL 2011

D.C. partners with PepsiCo Dream Machine

PepsiCo announced a partnership with the DowntownDC Business Improvement District (BID) and the District Department of Public Works (DPW) that will make Washington, D.C. the nation’s first city to partner with the Dream Machine recycling initiative. A total of 363 recycling bins will be placed throughout the DowntownDC BID area, offering a convenient and rewarding recycling option for people while they are on-the-go and advancing the BID’s Greening Downtown DC initiative.

A total of 363 of the Dream Machine bins will be placed throughout the downtown D.C. area.

PepsiCo’s Dream Machine recycling initiative, which aims to place both interactive kiosks and bins, was created in partnership with Waste Management and Keep America Beautiful.

With approximately 1,500 Dream Machines located in more than 20 states to date, the program aims to increase the United States beverage container recycling rate from 34 to 50 percent by 2018.

“This latest public-private partnership achieves the BID goal of providing citywide approaches to environmental issues while enhancing the quality of the visitor experience Downtown,” said Richard H. Bradley, executive director of the DowntownDC BID. “This partnership will have real results. We are projecting a diversion of more than one million pounds of recyclable material annually from Downtown waste.”

The DowntownDC BID’s safety/hospitality and maintenance workers, known as SAMs, will be responsible for maintaining the bins and serving as on-the-street liaisons who educate people about public recycling and the Dream Machine program.

For all the bottles and cans recycled in a Dream Machine bin or kiosk in Washington, D.C., and across the nation, PepsiCo will make a contribution to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 United States veterans with disabilities.