partners with PepsiCo Dream Machine
PepsiCo announced a partnership with the DowntownDC
Business Improvement District (BID) and the District Department
of Public Works (DPW) that will make Washington, D.C. the nation’s
first city to partner with the Dream Machine recycling initiative.
A total of 363 recycling bins will be placed throughout the DowntownDC
BID area, offering a convenient and rewarding recycling option
for people while they are on-the-go and advancing the BID’s Greening
Downtown DC initiative.
PepsiCo’s Dream Machine recycling initiative, which aims to place
both interactive kiosks and bins, was created in partnership
with Waste Management and Keep America Beautiful.
With approximately 1,500 Dream Machines located in more than
20 states to date, the program aims to increase the United States
beverage container recycling rate from 34 to 50 percent by 2018.
“This latest public-private partnership achieves the BID goal
of providing citywide approaches to environmental issues while
enhancing the quality of the visitor experience Downtown,” said
Richard H. Bradley, executive director of the DowntownDC BID.
“This partnership will have real results. We are projecting a
diversion of more than one million pounds of recyclable material
annually from Downtown waste.”
The DowntownDC BID’s safety/hospitality and maintenance workers,
known as SAMs, will be responsible for maintaining the bins and
serving as on-the-street liaisons who educate people about public
recycling and the Dream Machine program.
For all the bottles and cans recycled in a Dream Machine bin
or kiosk in Washington, D.C., and across the nation, PepsiCo
will make a contribution to the Entrepreneurship Bootcamp for
Veterans with Disabilities (EBV), a national program offering
free, experiential training in entrepreneurship and small business
management to post-9/11 United States veterans with disabilities.