Using the internet to build your business
Brand building on the web, part 1
Does your web designer know SEO?
SEO is search engine optimization. SEO is an ongoing effort to secure rankings for the words that searchers use to find businesses like yours in Google, Bing and Yahoo.
As you contemplate building a website or revamping an existing one, you need to work with a web designer that knows how search engines work, so that he or she designs yours properly.
Most web designers understand a little SEO, but their task of keeping up with general design doesn’t leave them time to learn SEO at a meaningful level.
If you are planning on getting traffic from search engines without paying per click, you will need good optimization to show up on page one of the search results for your keywords.
The more competitive your niche, the more likely you will need to optimize to get good placement.
How to know if your web designer knows SEO:
If they know SEO, they will:
1. Have asked you for the terms/words you think your customers use when they search for businesses like yours.
2. Have furnished you a list of those keywords and associated terms, an estimate of the number of times those terms were searched last month, and where your site ranks for each of those keywords.
3. Have shared tactics needed to improve performance for those terms and asked you to budget for ongoing SEO work or set aside time to do that work yourself.
4. Have given you monthly reports showing you where you are ranked for each of your tracked terms as of a given date, so you know whether you are making progress toward bringing more potential customers to your site.
5. Have given you a Google analytics report (or equivalent) so that you know how many people visited your site, what keywords they used to get to your site, where they came from and what they looked at.
6. Meet with you at least quarterly to review the performance of the site, propose budgets and targets and work with you to meet those goals.
You get more of what you measure:
If you are not getting this basic information from your web professional, you are not in a position to measure the results of your effort to grow your business using the Internet.
Unless you are measuring them, your web marketing results are likely weak.
Don’t wait to get this information about your site. Your competitors are getting it and being found by people who could have ordered from you.
There is an old adage in business management: You get more of what you measure. Just starting to measure your web results will focus you on improving them. The tools are simple to use and mostly free.
If you have a website or blog that isn’t bringing you the business you expected, e-mail your site address to me. I will give you a free report that scores your site for SEO and shows specific actions you can take to improve your website’s performance as a source of leads and revenue.
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Ron Sturgeon is past owner of AAA
Small Car World. In 1999, he sold his six Texas locations, with
140 employees, to Greenleaf. In 2001, he founded North Texas
Insurance Auction, which he sold to Copart in 2002. In 2002,
his book “Salvaging Millions” was published to help
small business owners achieve significant success, and was recently
reprinted. In June 2003, he joined the new ownership and management
team of GreenLeaf. He also manages his real estate holdings and
investments. You can learn more about him at WWW.autosalvageconsultant.com
He can be reached at 5940 Eden, Haltom City, TX 76117, firstname.lastname@example.org or
817-834-3625 ext 6#.