May 2004

Many Americans Unaware of Biodegradable Plastics, Survey Finds

New York, NY— A survey of a representative group of online consumers found that about 36% of participants have never purchased biodegradable plastics products despite knowing about them. In fact, many consumers are unfamiliar with biodegradable plastics, according to a survey by FIND/SVP’s Guideline Research Division, a leading provider of custom market research.

The survey suggests that there is an opportunity for biodegradable plastics makers to educate a significant percentage of the population about “green” packaging in the U.S., according to Raye Hazan, a senior consultant for FIND/SVP Inc.

“A general lack of awareness regarding the environmental benefits of biodegradable plastics is a major obstacle facing this industry,” Ms. Hazan stated. “Nevertheless, consumer awareness could be heightened by providing an understanding that biodegradable polymers clearly contribute to energy conservation and reduce carbon dioxide emissions.” 

Results of the survey suggest that, with consumer acceptance, proper promotion and a ready supply of resources, the biodegradable plastics industry has a number of opportunities to grow exponentially, according to observations by Ms. Hazan.