SWACO begins recycling at Crew Stadium with a 30% waste reduction
SWACO and the Columbus Crew soccer
team have announced a partnership to raise the consciousness of
recycling in Columbus, and begin recycling at Crew Stadium. The
three-year agreement will have SWACO setting up the recycling
program on site as well as provide the recycling containers for
“Our goal,” says
SWACO executive director Mike Long, “is to reach people
in large numbers. Crew Stadium is a perfect venue from which to
do so. Our hope is that once fans are encouraged to recycle at
the stadium, they will take that habit home with them.”
Part of the partnership agreement will eventually feature SWACO
branded recycling messages at all the entrance and the concession
stands of the stadium.
There will also be public address
announcements before the game, at halftime, and as the game comes
to a close. These messages will remind fans to use the recycling
containers at the stadium.
Long adds, “our recycling
program with The Crew is one of the first, if not the first in
Major League Soccer. We look forward to showing the league how
the program works when The Crew hosts the 2005 Sierra Mist MLS
All-Star game. It’s very appropriate that the first soccer
specific stadium in the league be a leader in new services for
fans.” Long hopes the idea will catch on not only with the
hometown fans, but nationwide.
To urge Columbus area kids to
recycle, members of the Crew will make appearances at select Columbus
area schools in the future. Some students will be selected to
see a Crew game courtesy of the team and SWACO.
The Crew sent about 100 tons
of trash to the Franklin County landfill last year. That includes
close to 51,000 plastic bottles. SWACO hopes to divert approximately
30% of what goes to the landfill from Crew Stadium.