Habitat affiliates bump aluminum recycling rates
Arlington, VA— In communities
across the country, Habitat for Humanity (HFH) affiliates are
recycling aluminum cans to help build homes and their efforts
are paying off.
Since 1997, approximately $4.4
million has been earned from 12 million pounds of recycled aluminum
cans. This equates to 95 Habitat homes, funded through the national
Cans for Habitat program.
Additionally this year, the aluminum
industry awarded seven participating HFH affiliates grants totaling
$155,000 for their remarkable efforts to eliminate poverty housing
through aluminum can recycling programs.
Between January 1 and December
31, 2005, grant winners alone recycled nearly 432,000 pounds of
aluminum cans, generating almost $197,500 in revenue for the construction
of Habitat homes.
In total, participating Cans
for Habitat affiliates recycled 700,000 pounds and generated $380,000
in 2005, bumping their local recycling Habitat rates by 25 percent
from the prior year.
New to 2005, the Cans for Habitat
grant program recognized returning and rookie affiliates for their
ability to grow their aluminum can recycling programs through
unique and sustainable marketing and promotional efforts.
The returning affiliate program
was designed to reward affiliates that increased aluminum can
recycling, earned media coverage, bin placement and marketing
efforts from 2004 levels.
The rookie version of the grant
program was created to encourage affiliates who have never competed
in the Cans for Habitat grant program or have never won a grant.
This first-timer applicant program rewarded the top rookie affiliates
for their work in aluminum can recycling.
The first place finisher in the
returning category, Greater Lynchburg HFH (Lynchburg, Virginia),
developed a “Can House” campaign to drive its public
interest strategy. The campaign urged residents to help the affiliate
collect 3,000,000 cans to cover the cost of building materials
for a single habitat home. By the end of 2005, the Can House campaign
helped Greater Lynchburg HFH achieve a 100 percent increase in
its earned media coverage from 2004, securing placements on the
Internet, television, radio, newspapers and magazines.
The top performing affiliate
in the rookie category, Mountain Country HFH (Branson, Missouri),
leveraged its hometown’s reputation as the “Live Entertainment
Capital of the World” to encourage visitors and residents
to recycle aluminum cans. The affiliate partnered with businesses
to offer patrons complimentary tickets to local events after donating
aluminum cans. Partners also supported the campaign by placing
recycling receptacles in lobbies, making recycling “pitches”
and airing a public service announcement (PSA) during intermissions.
All interested Habitat affiliates
are welcome to participate in the 2006 grant program. Since 1998,
more than $1.75 million in grant money has been awarded to Habitat
affiliates that have sustained successful recycling programs.