May 2006


Magazine recycling campaign launched in Portland

Portland, OR— The City of Portland joined a national recycling campaign designed by global business leaders Time Inc. and International Paper, along with the National Recycling Coalition. Dubbed ‘ReMix,’ (Recycling Magazines is Excellent), the public-private partnership was created to increase curbside recycling of magazines and catalogs.

Initially launched in the East Coast communities of Boston, Massachusetts and Prince George’s County, Maryland, the ReMix effort helped increase magazine and catalog recycling by 17 percent and 11 percent in those locations, respectively. The program has since been expanded to the Milwaukee, Wisconsin metro area. Recognizing Portland’s already successful recycling programs, the partnership is thrilled for the West Coast launch of the campaign.

In addition to a variety of local communication and outreach messages, the ReMix campaign will utilize full-page, public service advertisements in a variety of popular magazines including TIME, Parenting and Sports Illustrated. These ads, featuring color imagery, include the website for Portland’s Office of Sustainable Development. The partners will monitor results by working with local recycling facilities to regularly sort and count magazines and catalogs coming through the curbside program.


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