Magazine recycling campaign launched in Portland
Portland, OR— The City of
Portland joined a national recycling campaign designed by global
business leaders Time Inc. and International Paper, along with
the National Recycling Coalition. Dubbed ‘ReMix,’
(Recycling Magazines is Excellent), the public-private partnership
was created to increase curbside recycling of magazines and catalogs.
Initially launched in the East
Coast communities of Boston, Massachusetts and Prince George’s
County, Maryland, the ReMix effort helped increase magazine and
catalog recycling by 17 percent and 11 percent in those locations,
respectively. The program has since been expanded to the Milwaukee,
Wisconsin metro area. Recognizing Portland’s already successful
recycling programs, the partnership is thrilled for the West Coast
launch of the campaign.
In addition to a variety of local
communication and outreach messages, the ReMix campaign will utilize
full-page, public service advertisements in a variety of popular
magazines including TIME, Parenting and Sports Illustrated. These
ads, featuring color imagery, include the website for Portland’s
Office of Sustainable Development. The partners will monitor results
by working with local recycling facilities to regularly sort and
count magazines and catalogs coming through the curbside program.