Program urges plastic bag reduction
San Francisco, CA— Americans
will use over 100 billion plastic shopping bags this year alone
— and plastic bags never fully degrade, making them a growing
problem in communities and landfills. To help educate consumers
about this growing problem and to provide them alternatives to
help mitigate it, Albertsons stores, the California Coastal Commission,
Earthwise Bag Company and California owned and operated CBS Television
Stations announced the launch of a major public education campaign.
Through broadcast media and an
in-store educational campaign, the initiative will educate consumers
about the threat that plastic bags pose to our environment. It
will urge people to reduce plastic bag consumption, use reusable
shopping bags during their regular trips to the grocery store
and recycle their unwanted plastic bags at Albertsons stores.
The program combines public service announcements and paid media
time on the Viacom stations, as well as educational materials
and in-store media in Albertsons stores throughout California
In addition to sponsoring this
campaign and educating customers at their 475 California and Nevada
stores, Albertsons stores have retrained all of their front-end
associates on how to minimize bag usage and encourage customers
to bring reusable shopping bags when they come to their stores.
Last year Albertsons recycled
over 6,000 tons of plastic bags, wrap and film.