Seven billion Pepsi cans to feature recycling messages
With at least 40% of the average aluminum can made from
recycled material, Pepsi is telling the story of how used cans gain new
life through recycling. Pepsi’s “Have we met before?” campaign is designed
to communicate the benefits of aluminum can recycling and encourage Pepsi
consumers to recycle.
The recycling facts and messages, which were provided
by the National Recycling Coalition, will be featured on approximately
500 million Pepsi cans and 250 million Diet Pepsi cans nationwide each
month. That’s a total of seven billion cans by the end of the year. The
ad value for the space on those cans is estimated to be worth between
$35 million and $40 million. Kate Krebs, executive director of the National
Recycling Coalition, says the initiative is well worth it.
Research has shown that people are more inclined to
recycle when they learn about the benefits of recycling, particularly
the energy savings.