MAY 2009

Military benefits from double duty program from AT&T

To celebrate this year’s recycling milestone of having recycled more than 2.5 million wireless devices since Earth Day 2008, AT&T will help Cell Phones For Soldiers (CPFS) unveil a new advocacy program to reach thousands of young people across the country. The effort will highlight the charity’s dual mission, inviting consumers to do “double duty” for the environment and military families by recycling wireless devices. The charity estimates that the proceeds generated from recycling since Earth Day 2008 have enabled the purchase of over 250,000 prepaid phone cards for the troops.

Beginning this summer, AT&T and CPFS will launch cell phone recycling drives through the American Camp Association (ACA). ACA represents camps and youth programs nationwide. Teens and tweens who are enjoying the environment and learning leadership skills at camp, will compete to see who can create the most environmentally-friendly and creative cell phone recycling bins.

An award will also be given to the camp that collects the most used phones from their communities. CPFS’ teen founders will make an appearance at a leading camp later this summer to talk about leadership and taking action to support the environment and fight e-waste.