Last December Republic Services,
Inc. and Allied Waste Industries,
Inc. completed their merger,
which created the second largest
waste and environmental services
company in the States, now operating
as Republic Services, Inc. The
hundred day mark has come and
gone, and though the honeymoon
may be over, the combined companies
still seem to be thriving.
The merger of the companies
only happened after a long courtship
where each partner had time
to get acquainted and learn
each other’s strengths and weaknesses.
“What’s interesting is that
there had been talks between
the two companies for almost
five years. It wasn’t until
the early part of 2008 when
the conversations were reinitiated
and the deal ultimately came
together,” said Doug Borro,
Republic’s vice president of
program management for the merger.
A quick overview of the deal:
Republic, with approximately
$3.3 billion in 2008 revenues,
acquired Allied with approximately
$6.1 billion in 2008 revenues
through an all stock transaction.
Proforma guidance for 2009 is
$8.4 billion.
A week after the June merger
announcement, the functional
leaders of both companies held
an engagement party in Floridia.
Doug Borro commented on the
cocktail party before the formal
meeting, “The level of camaraderie
was uncanny. We all seemed to
gravitate towards our counterparts
at the other company and the
emotional merger was immediate.
I was with Allied during the
BFI acquisition and while we
did the mechanical merger it
was a very hard emotional merger
between the people.”
Will Flower, Republic’s executive
vice president of communications,
believes that Republic people
developed an immediate respect
and admiration for Allied people.
“We never saw an us versus them
mentality develop.”
Borro has been in the waste
industry for over 20 years
and came to Allied as part
of the Laidlaw acquisition
in 1989. “The difference
between this merger and
other acquisitions and mergers
we’ve done is really the
focus on people. It’s the
recognition that it’s not
the billing systems, it’s
not the facilities. You
have to have all the people
aligned to understand what
their job is. That’s the
factor that makes the difference
between a good merger and
a poor one. They have to
be confident in doing their
job and be motivated.”
The bond between the companies
became ever stronger during
the due diligence period when
Waste Management (WM) made
an unsolicited hostile takeover
bid for Republic. “I believe
the move by WM galvanized
the Republic and Allied teams
together in a way that has
given us tremendous benefits,”
said Flower.
The first stage of strategic
planning began immediately
after the merger announcement
with a proactive communications
effort on a number of fronts.
A weekly “RE-AL Deal” newsletter
kept both companies’ employees
informed on merger details.
They launched a merger-specific
website, republicallied.com,
to provide open, current communications
on all developments for employees
and the public. “The one consistent
theme about a successful merger
is a pronounced communications
effort for your employees,
vendors, customers and investors,”
said Flower.
The communications program
also included daily and weekly
meetings and phone conferences
and posting pre and post merger
videos on YouTube by Jim O’Connor,
Republic’s chairman and CEO.
O’Connor, no mere business
man, has changed a transmission
in a garbage truck, so he
knows both the everyday gritty
jobs, as well as the interior
of the corporate jet, which
was busier than ever as an
airborne meeting room.
The next phase was the development
of a “Day One Playbook” that
would take the new organization
through the first 30 days
and was robust enough to complete
the integration of systems
and infrastructure. This was
a plan that evolved from the
beginning and is still evolving
today, but began with a very
clever, pragmatic approach.
The integration team developed
a list of everyone in both
companies who had gone through
a significant merger and asked
them questions, such as: What
went wrong? What went right?
What should have been done
differently? From this knowledge,
the four-person corporate
integration team compiled
over a thousand tasks in the
playbook for implementing
details at the general manager
(GM) level. It was all practical,
front line guidance like moving
trucks, buying or renting
property and was not concerned
with over-arching corporate
systems like IT or billing.
“It is a menu that a GM can
pick and choose from on what
is occurring in that market
and helps build-out a tailored
plan for that particular market,”
said Borro.
As a result of the merger,
Republic now has 400 hauling
companies, 242 transfer stations,
213 landfills and 78 recycling
plants. The highest priorities
were in 17 to 20 markets where
Republic and Allied services
overlapped and that affected
about 140 divisions. Republic
operates under about 100 different
names in local markets and
those names will remain. The
new corporate identity is
a low priority. In those critical,
complex overlapping markets
everything in the playbooks
was geared to a 120-day countdown
to get people, assets, billing
and hauling systems in place.
These were strategic, task-scheduled
plans to complete successful
mergers at each location.
To manage these integrations,
five project integration teams
were formed, each consisting
of a project manager and a
management trainee. “We included
trainees to build talent by
exposing them to our business
so when we are done we will
have a stronger team in place,”
Borro commented. The integration
teams traveled from business
to business on a priority
basis and assisted the GM’s
team to complete tasks. “They
would have weekly teleconferences
with corporate for problem-resolution
so we had a real fix on issues
in each market,” said Flower.
“In our case we had two mature,
successful companies that
had a series of strong processes
that were working and continue
to work today. We’re picking
the best of the best and are
on version 17 of the playbook.
We get updates from the field,
make changes in the playbook
and implement for the next
round,” Borro said.
In accordance with the merger
agreement with the United
States Department of Justice,
Republic is in the process
of divesting six municipal
solid waste landfills, six
collection operations and
three transfer stations located
in seven markets. “As these
assets come to market we get
a lot of interest and expect
a premium price,” said Flower.
“Divestiture is on-track with
several letters of sale agreements
and we expect to close all
sales in the second quarter.”
The proceeds for the sale
of the assets will be used
for debt reduction.
Of course, the real prize
in a successful merger is
the synergistic cost savings
and ongoing operational efficiencies.
Republic estimated synergy
savings at $150 million with
about $90 to $100 million
coming in cuts to personnel
and overhead. Two corporate
offices and eight regional
offices were reduced to one
corporate and four regional
offices. Most of the layoffs
occurred when Republic closed
its Fort Lauderdale headquarters
and relocated to Phoenix.
There were also some staff
reductions in field offices
due to redundant positions
and the slower economy. A
total of about 400 jobs were
eliminated. Republic now has
fewer than 35,000 employees
and believes it is right-sized,
lean and structured properly
to perform comfortably.
It is the ongoing operational
efficiencies, however, that
really made this merger work.
Republic went from having
59 landfills before the merger
to 213 afterward. More disposal
outlets cut time and hauling
costs, saves money and results
in better customer service.
“One thing that we learned
before we started, when we
interviewed the employees
who have gone through mergers
is that this doesn’t have
to be done overnight. We don’t
want to drag it out, we want
to do it right,” Borro added.
“When you look at the reasons
for this merger, whether in
a good economy or a weak economy
those reasons were good. It’s
like a good marriage. If two
people are right to be together
it doesn’t matter what the
economy is like, it’s a good
time to get married,” Flower
said.