WM and Tropicana launch national
Tropicana and Waste Management
announced the launch of a national
initiative to increase the number
of juice and milk cartons recycled.
Waste Management will be accepting
juice and milk beverage cartons.
The initiative will kick-off
the long-term goal of increasing
beverage carton recycling to
every community across the nation.
In areas currently accepting
cartons, residents can easily
recycle juice, milk, soy, broth
and other cartons through their
curbside recycling program.
For consumers who separate recyclables,
cartons can be placed with bottles
Tropicana, Waste Management,
Dean Foods and the Carton Council
launched a successful pilot
in Tampa, Florida to expand
carton recycling and to educate
consumers to recycle their cartons.
Encouraged by the Florida pilot,
the initiative is now expanding
to include all areas that Waste
Management has recycling processing
Waste Management separates the
cartons from the other recyclables
and sends them to secondary
mills for recycling. Juice and
milk cartons, like those used
by Tropicana, are recycled through
a process called hydropulping,
which recovers the paper fibers.
The fibers are then recycled
into tissue, paper towels, and
other paper products.
The Tropicana carton is largely
made of a renewable resource
(85 percent paper and 15 percent
polymer). The paperboard in
Tropicana’s carton recently
received certification from
the Sustainable Forestry Initiative.