to recycle cell phones
Of the four billion wireless subscribers in
the world, only one percent of them recycle their handsets. In
the United States alone, 130 million phones are retired each
year. The global e-waste problem is substantial and growing,
and is the target of eRecyclingCorps, a new Dallas-based company.
The company will help carriers buy back used handsets from consumers
and ensure they are resold or responsibly recycled.
eRecyclingCorps is transforming the wireless device ecosystem
by working with carriers to establish comprehensive buy-back
programs that are customized and scalable. The company deploys
a web-based platform that integrates directly into the point
of sale system at carrier retail stores, where 60 percent of
all phones are sold. It makes valuable consumer trade-in incentives,
efficient in-store collection and strict privacy controls an
integral part of every new phone purchase. By partnering with
eRecyclingCorps, carriers can reclaim subsidies, increase customer
loyalty, and significantly reduce downstream e-waste.
Sprint, the first carrier to use eRecyclingCorps, has deployed
the system in 1,100 company owned Sprint stores and 1,400 Sprint
Preferred Dealers and through its online channels. Sprint’s buyback
program gives customers an instant account credit for trading
in eligible wireless devices. Sprint has announced an ambitious
goal to achieve a wireless reuse and recycling rate of 90 percent
as compared to device sales by 2017.
eRecyclingCorps was co-founded by David Edmondson, who is CEO
and was previously CEO of RadioShack. Co-founder Ron LeMay is
chairman, and he was formerly president and COO of Sprint.