encourages fleets to use retreads
Bridgestone Bandag Tire Solutions (BBTS),
a division of Bridgestone Americas Tire Operations, launched
a new marketing campaign designed to promote retreading. At the
heart of the campaign is an appeal to fleets to consider extending
their casing age limits when retreading.
Mike Bice, tire program manager for Crete Carrier Corporation,
has extended his casing life from five to seven years. “We’ve
been tweaking our tire program for about five years, trying to
find a casing age limit that provided the best return on investment
for our fleet. We spent a lot of time diagnosing our scrap pile.
From the data we gathered, we determined that our casing age
limit should be seven years,” he said.
By adding those two years to his fleet’s specs, he has been able
to realize one to two additional retreads per casing and has
lowered his overall operating costs. The fleet has more than
172,000 wheel positions and uses Bandag brand retreads.
Chris Ripani, director of marketing strategic brands and channels,
says tightness in the market supply for new replacement tires
in 2011 has made retreading more attractive for all types of
fleets. “Fleets who now retread are extending their age limits
to realize the most value from the casings they own,” he said.
“We’ve also seen fleets return to retreading, or perhaps evaluate
retreads for the very first time, as a strategy to maximize their
tire programs and keep their trucks rolling.”
In some cases a closer look at repair specifications may be in
order. BBTS has conducted studies of more than 13 million tires
rejected for retreading and determined that 30 percent of those
commercial truck tire casings could have been retreaded at least
one more time if the repair specs had been different.
BBTS has launched a new web site, www.retreadinstead.com, to
provide fleet managers with tools and information to get the
most out of retreading. The site includes a Wheel Position Analyzer
tool, a cost-analysis example for considering extending current
casing age limits, and an informational video on Shearography,
a modern casing inspection technology that ensures retread reliability.