MAY 2012

Three million pounds of waste saved with catalog program

Catalog Choice, a mail preference service dedicated to eliminating unwanted mail, has announced the environmental benefits of its municipal partnership program, which launched one year ago. Catalog Choice for Communities is a customized service designed to reduce waste, save money and rid consumers of junk mail by stopping it at the source. Seattle, Chicago, Boulder, Berkeley, San Jose and Santa Fe are among those participating in the nationwide program.

Since March 2011, more than 530,000 opt-out requests have been processed through Catalog Choice for Communities, which translates to 3,000,000 lbs. of solid waste saved.

Created by the Berkeley-based non-profit, Catalog Choice for Communities is a zero-waste program for unwanted mail and phone books. Catalog Choice provides each municipal partner with a tailored website hosted on catalogchoice.org, where residents can opt-out of unwanted mail.

Summary reports by zip code are shared by Catalog Choice on citizen participation, solid waste diversion, CO2 reductions and other environmental benefits. Communities that work with Catalog Choice stop five times more unsolicited mail at the source than others in the U.S.

Americans receive more than 100 billion pieces of unsolicited mail each year, and 62 percent of it is not recycled.