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Dell Targets 50 Percent Increase in Recovery Rate of Used Computers
Round Rock, TX— Dell has set the aggressive goal to increase recovery of used computer products by 50 percent over the amount collected in Dell’s fiscal year 2004, which ended on January 30.
“We’ve shown that Dell can continue to grow while being environmentally responsible,” Chairman and Chief Executive Officer Michael Dell said. “We are determined to address the challenges of raising computer recycling rates globally, and being the first in our industry to set public recovery goals in this report is an important step in that direction.”
In Dell’s fiscal year 2004, the company’s U.S. operations recovered approximately 16 million kilograms (approximately 35 million pounds) of computer products. This number includes:
•Dell Recycling: Recycled consumer computer products.
The first five categories represent collection of used technology for reuse or repair and are approximately 50 percent of the weight volume recovered by Dell in the previous year.
Lease contracts are important tools that help ensure used products are recovered and reused responsibly. Estimated lease return volumes for 2005 will have been set by contracts entered into several years ago. Dell’s effect on raising these rates therefore will be long term.
“We have a significant challenge ahead of us this year,” commented Pat Nathan, Dell’s Sustainable Business Director. “If we estimate a five year average age of returned product, our recovery rates this year represent less than 10 percent of Dell branded products sold in 2000. Considering our rapid market share gain and relatively recent restructuring of our customer recycling offerings, we’re happy with the direction of the numbers, but we must increase our recovery rates. Given the affordability of our recycling offerings, it is clear we need to increase customer awareness of the value and importance of responsibly retiring used computers.”