 Citi customers go paperless
In January, Citi put in motion a customer-focused “Plant-a-Tree” initiative, a program that creates environmental awareness by encouraging its credit card holders to switch to paperless statements, planting a tree for each conversion made. First quarter results from the program have more than 300,000 customers opting to “go paperless” and just as many trees have been planted on their behalf nationwide.
For every customer that switches to paperless statements, Citi, in partnership with the National Arbor Day Foundation, will plant a tree on his or her behalf in a location where it is most needed. |