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June 2007

‘Greenest City in America’ challenge issued by Yahoo

Yahoo!-donated eco-friendly taxi fleet rolls out of multi-megawatt Times Square to kick-off Yahoo! challenge seeking the greenest city in America. People across the country can go to better.yahoo.com to  enter their city to win.

Winner receives hybrid taxi fleet

Yahoo! Inc. has issued a challenge in search of the greenest city in America. Co-founder David Filo, joined by actor Matt Dillon and Global Green USA CEO Matt Petersen, will introduce “Be a Better Planet”, a program that empowers Americans to take action against climate change.

The winning city, which will be announced following the program’s conclusion on June 8th, will be rewarded with a fleet of hybrid taxi cabs or the equivalent cash donation, to be dedicated toward city greening projects. To kick off the program, Yahoo! will also donate a fleet of hybrid taxis to New York City, recently determined to produce 1% of all United States greenhouse gases. By displacing traditionally fueled cabs with hybrid taxis, the city will save enough gas to drive a hybrid vehicle 56 times around the Earth.

The program coincides with the introduction of Yahoo! Green, a new site launching as a one-stop resource for the growing number of environmentally-concerned consumers. The eco-site is designed to inform and empower consumers with the latest news, tips, and ways to take action.

To participate in the “Be a Better Planet” promotion, users can take the Green Pledge by visiting Yahoo! Green and committing to lowering their carbon diet by pledging such actions as changing light bulbs, taking public transportation, using reusable shopping bags, properly inflating tires, and recycling more.

Participants earn points with each green action, contributing to their hometown’s overall ranking, which will be visible nearly in real-time on an interactive national map. They will also receive a free energy-efficient compact fluorescent light bulb (CFL), while supplies last.


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