JUNE 2010

Continental Airlines wins recycling award

The 2010 American Forest & Paper Association (AF&PA) Business Leadership Recycling Award was presented to Continental Airlines. The annual award recognizes outstanding business, community, and school paper recycling programs across the country.

Through targeted, cost-effective, manageable, and sustainable recycling opportunities across the system, Continental Airlines recovered more than 6,000 tons of paper and paper-based packaging for recycling from 2006 to 2009.

This success was the result of increased recovery on Continental’s aircraft, at its hubs, and in offices and supporting facilities. Equally important was the work of Continental environmental affairs and communications staff to increase employee awareness by e-mailing updates and factoids, posting information on video monitors and ticker displays, placing articles in employee and customer publications, and sharing information on company blogs and websites.

Recycling results are tracked and measured, and have become part of the company’s Eco-Skies brand. Proceeds from the recycling program are donated to We Care, a non-profit organization that helps Continental Airlines employees.