PepsiCo and Waste Management partner for on-the-go recycling
PepsiCo and Waste Management, Inc., have partnered
in support of the Dream Machine recycling initiative designed
around PepsiCo’s goal of increasing the United States beverage
container recycling rate from 34 percent to 50 percent by 2018.
Dream Machine kiosks are computerized receptacles that include
a personal reward system that allows consumers to collect and
redeem points for each bottle or can they recycle in the kiosk.
The program also intends to provide funding
to the Entrepreneurship Bootcamp for Veterans with Disabilities
(EBV), a national program offering free, experiential training
in entrepreneurship and small business management to post-9/11
veterans with disabilities. The more that people recycle bottles
and cans in a Dream Machine, the more support PepsiCo can provide
EBV for career training, education and job creation. The relationship
with EBV is a natural extension of PepsiCo’s current partnership
with American Corporate Partners, a nationwide mentoring program
dedicated to helping veterans transition from the armed services
to private enterprise.
Only 12 percent of public spaces are equipped
with recycling receptacles, illustrating a clear need for greater
public access to recycling bins.
The Dream Machine recycling initiative will
introduce thousands of new recycling kiosks in popular public
venues such as gas stations, stadiums, and public parks to make
it more convenient and rewarding for consumers to recycle on
the go. In addition to over fifty machines being rolled out in
Southern California, Rite Aid is set to be one of the first national
retailers to sign on to the program, starting with 150 kiosks
in their North Carolina locations. PepsiCo has also entered into
a partnership with Keep America Beautiful, Inc. (KAB) to encourage
community involvement in the program by engaging nearly 600 local
KAB affiliate organizations in communities nationwide.
The Dream Machines will be provided by GreenOps,
LLC, a subsidiary of Waste Management, and operated by Greenopolis,
the first interactive recycling system that brings together online
and on street technologies and rewards people for recycling their
beverage containers in kiosks by allowing them to receive awards
when they visit www.greenopolis.com.
The multi-year agreement with Waste Management
is unique in that it enables the local capture and recycling
of PET and aluminum, using both technology enabled and non-technology
enabled Dream Machines.