pressures provide growth momentum to the European recycling market
Europe maintains a strong position in the
global recycling market. Germany has been a key contributor to
this position due to its technological leadership as well as
strong commitment to addressing environmental concerns such as
waste management through active legislation.
New analysis from Frost & Sullivan finds that the market
earned revenues of $6.1 billion in 2009 and estimates this to
reach $7.47 billion in 2016.
The effect of European stimulated policies and legislation, particularly
the Waste Framework and EU Landfill Directive, is mainly responsible
for the shift away from landfilling towards recycling. They stipulate
the amount of waste going towards landfill as the last resort
and thereby stimulate other alternatives for waste treatment
including recycling and reuse.
A key challenge remains the legislative variations across the
region. With each member state transposing EU directives into
their national laws, there is a significant amount of local and
regional variation that exists across Europe.
Moreover, this high level of regional diversity has opened up
the market to a number of local companies that specialize solely
in waste management. At the same time, it has motivated even
large multinational companies to establish a local presence in
individual markets to cover them comprehensively. Legislative
variations have underpinned the critical importance of gaining
an understanding of local collection and waste management techniques.
Having a local base is, therefore, essential in this market,
as regional variations require a keen understanding of local
dynamics. A local base, in turn, provides an avenue to develop
an understanding of local practices prevalent in waste management.