American Recycler News, Inc.

 

Ford Fusion customers can support eco-charities and recycle plastic bottles

Ford Fusion hybrid customers can donate to the charity of their choice through the Repreve® Gives Back program and help recycle 2 million plastic bottles into the innovative seat fabric of the car in the first model year alone.

Unifi’s Repreve brand of recycled fibers are used in the all-new 2013 Fusion Hybrid, Fusion Energi plug-in hybrid and 2012 Ford Focus Electric.

Customers who buy the new 2013 Ford Fusion Hybrid, Fusion Energi plug-in hybrid or Focus Electric can automatically give back to eco-charities while helping save fuel and landfill-destined plastic water bottles.

Through the Repreve® Gives Back program, a portion of Repreve sales are donated to one of four environmental nonprofit organizations. The charitable program is offered by Unifi Inc., supplier of the Repreve-branded recycled fiber being used in the seat fabric of the new Fusion hybrids and 2012 Focus Electric.

“Repreve Gives Back is a natural fit for Fusion hybrid customers who already are contributing to a better world by saving fuel while driving and keeping water bottles from landfills,” said Carol Kordich, Ford’s lead designer of sustainable materials.

The four environmental nonprofits that customers can designate are:

  • Keep America Beautiful – creates a cleaner, greener America, from national parks to community gardens and everywhere in between;
  • Conservation Alliance – protects North America’s last wild places by supporting conservation work at the local level;
  • American Rivers – protects and restores America’s rivers and the full variety of life they sustain; or,
  • Rocky Mountain Institute – an organization working to accelerate the profitable transition from fossil fuels to efficiency and renewables.

Through the Repreve Gives Back program, Ford customers and supporters can help determine how the funds will be distributed among the four nonprofits. To vote, customers must “like” Repreve on Facebook and click the “Gives Back” tab to get a passcode. At www.repreve.com, customers can vote for their favorite environmental cause and learn more about the authentic recycled fiber of choice, Repreve.

“We are excited to continue to work with Ford on integrating the Repreve product into new vehicles, like the Fusion. It is important to align with companies that share the same vision and strategy around recycling. A core part of the Repreve brand is generating awareness around the importance of recycling, helping to increase the U.S. recycling rates and giving back through our Repreve Gives Back program,” said Roger Berrier, president and COO of Unifi. “Unifi’s Repreve Gives Back program helps to create the consumer connection between recycling and environmental sustainability.”

Repreve is made from a hybrid blend of post-industrial and post-consumer waste. Each Focus Electric seating interior contains the equivalent of about 22 recycled plastic bottles made of polyethylene terephthalate (PET) – the technical name of the plastic of which the bottles are made – while Fusion hybrids feature nearly 42.

In addition to recycling waste that otherwise could have ended up in landfills, Repreve reduces energy consumption by offsetting the need to use newly refined crude oil. Repreve fiber meets all Ford design and comfort requirements to help ensure the Fusion hybrids and Focus Electric meet the company’s high performance standards.

Unifi and Ford also are working together to set up plastic bottle collection points within Ford facilities in Michigan and California – bottles that could be part of the more than 2 million plastic bottles that will be recycled into Repreve for fabrics in the Fusion and Focus Electric in their first model years.