Philadelphia pioneers new recycling program
Philadelphia initiated a new program
to provide incentive for locals to begin recycling at home. The
program is called Recycling PAYS, and it focuses not only on using
incentive, but also on education, to encourage people to begin
a recycling regimen in their homes.
There are several aspects that
make this program successful. The first is education. The slogan
for the recycling PAYS program is “Know what, know how”.
It features several advertisements that demonstrate simply and
visually what may and what may not be recycled. The website, recyclingPAYS.phila.gov,
also has extensive information regarding the correct way to recycle.
Another aspect of the program
is that it provides incentive for people to recycle in their homes.
The incentive is four-fold. The first aspect is a street team
that awards prizes on the spot to people that recycle correctly.
Another aspect to the incentive part of the program is the ability
for people to win $1,000 prize packs that include prizes like
iPods for pledging to recycle at the website. The third aspect
involves what are called “block captains”, or people
who are designated leaders that try to get the people on their
blocks to follow the program. There are two Caribbean vacations
that are to be awarded to the block captains who do the best jobs
of getting their block’s residents to recycle their waste.
Oh, and one other little incentive;
it is illegal not to recycle in Philadelphia. Residents could
be fined up to $300 for failing to recycle their trash.
This program and these incentives
are much needed in Philly. Prior to this program, Philadelphia’s
residents only managed to recycle about 7% of their residential
waste; one of the worst rates among large cities nationwide. The
city has great hopes that this program will be effective since
Philly has made a commitment to raise their recycling rate to
40% by 2010.