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JULY 2006

 

National recycling campaign backed by soccer stars

London— Celebrities from the world of football and entertainment are encouraging football fans to think red, white and green this summer - by recycling.

ITV football presenter Gabby Logan, commentator and former England player Graeme le Saux and actor and impressionist Alistair McGowan are all backing a national recycling campaign called ‘the BIG recycle’.

Launched on June 5, just days before the World Cup kicks off in Germany, ‘the BIG recycle’ will combine local recycling events across the UK with national press and marketing activity.

The big name signings will be encouraging households to recycle throughout the World Cup period, and beyond.

Local authorities, community groups, retailers and materials organizations held special events across the country during the week of the BIG recycle, to show the public how, what and where they can recycle, and to inspire people to make a difference in their everyday lives.

In 2005, ‘the BIG recycle’ was supported by major materials organizations, several national retailers and hundreds of local authorities, generating a surge of interest in recycling across the country.

‘The BIG recycle’ is jointly organized and funded by WRAP, a UK program created to promote resource efficiency, in partnership with materials recycling organizations British Glass, Corus, Novelis, PaperChain, the Corrugated Packaging Industry and Recoup.


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