National recycling campaign backed
by soccer stars
London— Celebrities from the world of football
and entertainment are encouraging football fans to think red, white
and green this summer - by recycling.
ITV football presenter Gabby Logan, commentator
and former England player Graeme le Saux and actor and impressionist
Alistair McGowan are all backing a national recycling campaign called
‘the BIG recycle’.
Launched on June 5, just days before the World
Cup kicks off in Germany, ‘the BIG recycle’ will combine
local recycling events across the UK with national press and marketing
activity.
The big name signings will be encouraging households
to recycle throughout the World Cup period, and beyond.
Local authorities, community groups, retailers
and materials organizations held special events across the country
during the week of the BIG recycle, to show the public how, what
and where they can recycle, and to inspire people to make a difference
in their everyday lives.
In 2005, ‘the BIG recycle’ was supported
by major materials organizations, several national retailers and
hundreds of local authorities, generating a surge of interest in
recycling across the country.
‘The BIG recycle’ is jointly organized
and funded by WRAP, a UK program created to promote resource efficiency,
in partnership with materials recycling organizations British Glass,
Corus, Novelis, PaperChain, the Corrugated Packaging Industry and
Recoup.
|
