New recycled content certification program launched
Novelis revealed the commercial availability of the industry’s first independently certified, high-recycled content aluminum designed specifically for the beverage can market. With a minimum of 90 percent recycled aluminum, the Novelis evercan™ aluminum beverage can body sheet will allow beverage companies to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package.
Novelis evercan aluminum sheet has been certified for high-recycled content by SCS Global Services, a third-party environmental, sustainability and food quality certification, auditing, testing and standards development service.
Novelis is initially offering aluminum can body sheet guaranteed to contain at least 90 percent recycled content. When combined with the can end made of a different alloy during the can making process, the new Novelis evercan will enable beverage companies to market their beverages in standard 12 ounce aluminum cans certified as made from a minimum of 70 percent recycled content.
The Novelis evercan aluminum beverage can body sheet is commercially available now in North America and Europe, and will be available worldwide later this year.
The company’s efforts to increase the recycling of beverage cans is a key component of its plan to increase the recycled content of its products across its global operations to 80 percent by 2020.
Novelis has announced capital investments of close to $500 million over the last 2 years that will double global recycling capacity to 2.1 million metric tons by 2015.