HP Offers Computer Recycling

Palo Alto, CA - Hewlett-Packard Company now allows consumers and businesses to conveniently recycle unwanted computers and equipment from any manufacturer without adding to landfills.

The service is part of HP's Planet Partners Program. Accessed via the web at www.hp.com/go/recycle, the service created by HP includes pickup, transportation, evaluation for reuse or donation, and environmentally sound recycling for products ranging from PCs and printers to servers and scanners. Pricing is based on the quantity and type of product to be returned.

All computer equipment received will first be evaluated for reuse. Functioning products will be donated to charitable organizations that accept used equipment or will enter into other reuse channels. The remaining equipment will be recycled through a process designed to maximize product re-use and material recovery.

"This Planet Partners take-back program is a reflection of HP's heritage of social responsibility," said Renee St. Denis, manager, HP Environmental Business Unit. "We're giving people an easy-to-use, environmentally sound option for disposing of their used computer electronics equipment."

The computer products take-back service is an innovative response to a growing trend. According to the National Safety Council, the number of PCs that are deemed obsolete in 2002 will exceed the number of new PCs shipped. PCs are only one category of the vast quantity of computer products that are replaced or become obsolete every year, yet there are few environmentally sound options for consumers and businesses to recycle unneeded equipment.

To address the issue, HP selected Micro Metallics Corporation, a wholly owned subsidiary of Noranda Inc., a Canadian mining and metals company, to work with HP to develop a process that evaluates in-coming equipment, redeploys working equipment, extracts parts that can be re-used and recycles remaining products and components. The $4 million processing line includes specially designed shredders to grind equipment into pieces the size of a quarter. From there, a series of separators and magnets pull out the component metals and plastics for recycling.

Together, HP and Noranda manage and operate the state-of-the-art facility where this recycling process takes place.

This facility, located in Roseville, California, currently processes up to four million pounds a month of used equipment from HP and other corporate customers' facilities.

HP and Noranda are planning to open a similar facility in Nashville, Tennessee.

"I commend HP for taking this leadership role. HP has recognized computer electronics end-of-life as an important issue that needs to be addressed," said Michael Paparian, California Integrated Waste Management Board Member. "This is an important first step in the long-term solution to the challenges poised by electronic waste."

The new service complements other HP environmental programs. For example, the HP Planet Partners LaserJet supplies program, in operation since 1992, has helped customers recycle over 39 million HP LaserJet cartridges worldwide, which represents approximately 50,000 tons of material diverted from landfill.

Electronics Recycling PSA Available

The International Association of Electronics Recyclers has contracted with Production House Studios to produce a series of informational videos on recycling electronics. The first video, a 30-second Public Service Announce-ment, has been completed for electronics recyclers, county coordinators and educators, and will be available shortly for viewing at the IAER web site, www.iaer.org. The video is available to broadcast companies and public access stations.

The ever-increasing awareness of electronics ending up in landfills has brought electronics to the forefront of recycling initiatives. The public's desire to know that there is an alternative to landfills is the focus of the IAER PSA video. The IAER has a searchable online database that enables both businesses and individual consumers to search for local electronics recyclers.

Production House Studios will personalize the PSA utilizing logos and specific contact information. Available formats include VHS, Beta, CD-ROM, DVD and the internet. Recyclers interested in purchasing the PSA, or securing editing services to personalize the PSA should contact Laurie Longfield at the International Association of Electronics Recyclers' business office, 888-989-IAER (4237).

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