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August 2004Ohio Takes Aim at Soft Drink ContainersColumbus, OH— A new recycling campaign has been launched in Ohio that encourages soft drink consumers to recycle. The “We Got Plans For Your Bottles And Cans” campaign represents a partnership between the Ohio Department of Natural Resources (ODNR) and the National Soft Drink Association. The new statewide recycling campaign features a variety of radio public service announcements as well as movie and billboard advertisements. According to the soft drink association, one out of every four beverages consumed in America today is a carbonated soft drink. This amounts to about 53 gallons of soft drinks for every man, woman and child. “This campaign serves as a reminder to people that when they are done enjoying their soft drink, they should recycle,” said Ron Kolbash, chief of the ODNR Division of Recycling & Litter Prevention. Recycling in Ohio is voluntary. Statewide, the recycling rate is 43 percent, which includes recycling by residents and commercial and industrial business. |