Allied Waste partners with RecycleBank
Allied Waste Industries, Inc. and RecycleBank have announced
a partnership to launch a nationwide recycling incentive
This partnership has the potential to bring together
Allied Waste’s seven million residential customers with
RecycleBank’s incentive program that enables households
to earn rewards in the form of RecycleBank points for
recycling. Households can redeem RecycleBank Points for
gift cards, gift certificates and discounts to more than
400 national and local retailers across the country.
Participating retailers include Bed Bath & Beyond,
Coca-Cola, CVS/pharmacy, Dunkin’ Donuts, Evian, IKEA,
Kraft Foods, Target.com and Whole Foods, among others.
Participants can also convert their rewards into donations
for select charitable organizations. To date, over 100
million points have been awarded.
Currently, only consumers within nine Northeastern and
Midwestern states have access to the RecycleBank program.
Yet Allied Waste’s national footprint will allow for
potentially millions of additional residents from around
the country to benefit.
By the end of 2009, Allied Waste and RecycleBank hope
to add at least one million new residential customers
to the program. Doing so could translate into an additional
800 million pounds of garbage being diverted away from
landfills and into recycling centers every year. Plans
include customization for commercial and industrial customers
in the near future.
Participation in the program is simple. Customers are
assigned an RFID (radio frequency identification) that
is imbedded in their RecycleBank cart, in which they
are encouraged to recycle all paper, plastics and metal
— with no sorting necessary. In each community, Allied
Waste picks up and weighs the recyclables collected.
RecycleBank Points are then awarded to the community
for each pound of recyclable materials, with the total
amount evenly divided among all participating customers.
The Allied Waste-RecycleBank partnership will be launched
in Dallas/Ft. Worth, Los Angeles and Minneapolis/St.
Paul. It is expected that the program will expand to
the remaining markets across the country during early