Kraft Foods and Terracycle sponsor recycling program
Kraft Foods announced a partnership with TerraCycle,
a company that takes packages and materials that are
challenging to recycle and turns them into affordable,
high quality goods.
The partnership will expand the number of collection
sites TerraCycle has available across the country and
will help prevent a significant amount of packaging waste
from going into landfills.
Kraft will become the first major multi-category corporation
to fund the collection of used packaging associated with
its products. Several Kraft brands, including Balance
bars and South Beach Living bars, Capri Sun beverages,
and Chips Ahoy! and Oreo cookies, are now the lead sponsors
of TerraCycle Brigades. These nationwide recycling programs
make a donation for every piece of packaging a location
“Sustainability is about looking out for future generations.
Kraft is proud to partner with TerraCycle, an innovative
company that has made it their mission to reduce the
impact on landfills and to educate consumers on the importance
of recycling,” says Jeff Chahley, senior director, sustainability,
To encourage more recycling, each program is free to
individuals and organizations looking to participate
and all shipping costs are paid. Once the used packaging
items are collected, TerraCycle upcycles each material
into an eco-friendly product because it’s made from waste.
The Energy Bar Wrapper Brigade collects used bar wrappers
and donates two cents for each wrapper collected. TerraCycle
has found a unique way to braid these wrappers into colorful,
durable purses and backpacks.
The Cookie Wrapper Brigade collects used Nabisco cookie
wrappers and donates two cents for each wrapper collected.
TerraCycle will fuse the wrappers together into sheets
of waterproof fabric, which then can be made into umbrellas,
shower curtains, backpacks, placemats and much more.
The Drink Pouch Brigade collects used drink pouches and
donates to participating school or community groups two
cents for every pouch collected. The used pouches are
then sewn into tote bags, handbags and other durable
items that will be available as early as April 1st at
several major retailers.
By encouraging people to rethink ‘what is waste,’ TerraCycle
is making it simple for consumers to have a positive
impact on the environment. And with a monetary reward
as incentive to recycle, the programs help schools, community
groups, and non-profits across the country earn funds
to support local activities.