Recycling services expanded in Omaha, Nebraska
RecycleBank™, a rewards program that motivates people
to recycle, has begun service to households in the Omaha,
Nebraska area and has seen a more than 100 percent increase
in recycling in one month.
Through a relationship with Elkhorn Sanitation Service
(ESS) and Firstar Fiber, RecycleBank will continue to
rollout its program to several thousand homes in the
area during the next few months.
ESS has teamed up with Firstar Fiber, the single-stream
recycling facility in Omaha. Together, these two companies
are enabling ESS households in West Omaha, Papillion,
LaVista, Gretna, Elkhorn and Bennington, Nebraska, to
participate in the RecycleBank program. ESS is providing
participating households with a 96 gallon recycling cart,
outfitted with an RFID (Radio-Frequency Identification)
tag that allows RecycleBank to track the total weight
and participation of households’ recycling. Within the
first month of participation, households have more than
doubled the amount of recyclables from 22 pounds per
household to 47 pounds per household.
For RecycleBank, this expansion to the Midwest marks
the beginning of the company’s rapid growth outside of
its roots in the East Coast.
Currently, RecycleBank is in more than 75 municipalities
throughout Pennsylvania, Delaware, Massachusetts, Vermont,
Connecticut, Nebraska, Virginia, New York and New Jersey.
To date, RecycleBank households have already diverted
more than 36 million tons of recyclables from landfills,
saved 24 million gallons of oil and more than 360,000