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Bottom
up budgeting
by
Ron Sturgeon
As promised, this month
I will explore the technique
of bottom up budgeting.
I was proud to learn about
bottom up budgeting in
my stint at Ford Motor
Co. after I sold them
my recycling facilities
in 1999.
It’s easy to just work
on a budget, forecast
some growth in sales or
products, make the expenses
fixed or variable relative
to the sales, and then
charge off to accomplish
the goal. There’s the
rub, hitting the goal.
Without bottom up budgeting
and a bridge plan (another
term you will find explained
on our discussion boards
or in a future article
here), the chances that
you will hit your goal
are not good.
As you forecast increased
sales, you must study
the underlying metrics.
In automotive recycling,
if you forecast a 5 percent
increase in parts sales,
which seems achievable,
how will your metrics
measuring buying, processing,
and deliveries/fulfillment
be affected?
Unless you are going to
process the same number
of cars, but raise the
price per unit, you will
need to buy more cars.
Can you buy more? Ask
the buyers. Can you process
more? Ask the dismantlers.
Do you have the racks
to hold more parts? Or
are you planning faster
turns? Do you need to
add another salesperson?
Will there be more deliveries
or shipping?
All of these departments
are likely to be affected,
and unless you consider
all of their metrics in
the plan, and get everyone
committed to pulling their
oar, your plan is unlikely
to succeed.
Bottom up budgeting is
also a useful method for
planning capital expenses
like buying another dismantling
lift, forklift, or even
a new phone system to
make your salespeople
more efficient. Do your
salespeople want the new
system badly enough to
commit to the 5 percent
goal without another salesperson?
A restaurant has to consider
table turns, cost of food,
and the size of their
coolers before forecasting
additional sales. Do they
have adequate parking
for the new customers?
All businesses, from restaurants
to electrical contractors,
need bottom up budgeting.
We routinely apply bottom
up budgeting to increase
the chance of success
of initiatives in our
industry specific Peer
Benchmarking Review Groups.
Would your business benefit
from tapping 100s of years
of industry experience?
From getting the insights
of the industry leading
businesses for each of
your key metrics? From
getting fresh ideas on
lowering expenses and
raising revenues?
Visit our web site to
learn more about joining
an upcoming PBRG for your
industry. To assure the
groups are made up of
non-competitive businesses,
we only accept one business
owner from each market.
Make sure that it’s you.
Don’t forget
to subscribe to Ron's
free monthly auto recycling
e-newsletter, with news
and tips, register at www.autosalvageconsultant.com.
Remember,
only you can make BUSINESS
GREAT!
Ron Sturgeon
is past owner of AAA Small
Car World. In 1999, he
sold his six Texas locations,
with 140 employees, to
Greenleaf. In 2001, he
founded North Texas Insurance
Auction, which he sold
to Copart in 2002. In
2002, his book “Salvaging
Millions” was published
to help small business
owners achieve significant
success, and was recently
reprinted. In June 2003,
he joined the new ownership
and management team of
GreenLeaf. He also manages
his real estate holdings
and investments. You can
learn more about him at
WWW.autosalvageconsultant.com
He can be reached at 5940
Eden, Haltom City, TX
76117, rons@rdsinvestments.com or
817-834-3625 ext 6#.
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