AUGUST 2011
                                        

PepsiCo sponsors 2,500 bins in Chicago Parks

PepsiCo

PepsiCo’s Dream Machine recycling initiative is the official sponsor of 2,500 Free Green Cans that will be placed throughout the Chicago Park District, including 16 miles of downtown lakefront, effectively increasing public access to recycling bins in the Park District by 125 percent. Free Green Cans are dual purpose recycle/trash bins that provide residents and visitors with a convenient and rewarding way to recycle their plastic bottles and aluminum cans while on-the-go.

The more bottles and cans people recycle in a Dream Machine-sponsored Free Green Can in Chicago – and in Dream Machine bins and kiosks across the nation – the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.

According to Keep America Beautiful, only 12 percent of public spaces are equipped with recycling receptacles –indicating a clear need for greater public access to recycling bins. Through the broader, national Dream Machine program PepsiCo aims to create strategic partnerships, such as the sponsorship of Free Green Cans in Chicago, to help increase the beverage container recycling rate to 50 percent by 2018.