sponsors 2,500 bins in Chicago Parks
PepsiCo’s Dream Machine recycling initiative
is the official sponsor of 2,500 Free Green Cans that will be
placed throughout the Chicago Park District, including 16 miles
of downtown lakefront, effectively increasing public access to
recycling bins in the Park District by 125 percent. Free Green
Cans are dual purpose recycle/trash bins that provide residents
and visitors with a convenient and rewarding way to recycle their
plastic bottles and aluminum cans while on-the-go.
The more bottles and cans people recycle
in a Dream Machine-sponsored Free Green Can in Chicago – and
in Dream Machine bins and kiosks across the nation – the more
support PepsiCo will provide to the Entrepreneurship Bootcamp
for Veterans with Disabilities (EBV), a national program offering
free experiential training in entrepreneurship and small business
management to post-9/11 veterans with disabilities.
According to Keep America Beautiful, only
12 percent of public spaces are equipped with recycling receptacles
–indicating a clear need for greater public access to recycling
bins. Through the broader, national Dream Machine program PepsiCo
aims to create strategic partnerships, such as the sponsorship
of Free Green Cans in Chicago, to help increase the beverage
container recycling rate to 50 percent by 2018.