American Recycler News, Inc.


Novelis recognized for sustainability leadership

American Metal Market (AMM) recognized Novelis Inc. with an award for Environmental Responsibility and Stewardship at the first Awards for Aluminum Excellence at a ceremony in New York.

Novelis was honored with the Environmental Responsibility Stewardship award for its commitment to sustainability. Novelis pledged to increase the amount of recycled aluminum input material in its manufacturing process to 80 percent by 2020 from 33 percent in 2010. Novelis’ recycled content is now up to 39 percent. The company has adopted a number of ambitious targets to improve the eco-efficiency of its operations. Novelis is investing millions to increase recycling capacity, including more than $350 million in Brazil, Germany, Korea, Italy and the United States.

“The award is a testament to the talented, dedicated individuals who make Novelis an industry leader and partner of choice to our customers every day,” said Novelis president and CEO Phil Martens.

Logan Aluminum, a joint venture of Novelis and Tri-Arrows Aluminum, Inc., received the Aluminum Mill Excellence award. In 2011, the Logan Aluminum plant in Russellville, Kentucky, achieved record numbers in many aspects of its business, including the plant’s best-ever Customer Satisfaction Index (CSI) rating since it began production in 1984. The CSI rating measures customers’ satisfaction with Logan Aluminum in five key areas, including returned goods authorization rate and preferred supplier rating. The plant supplies beverage can body sheet, bare and coated end sheet and tab stock, providing aluminum for more than 40 percent of the aluminum beverage cans produced in North America.

Novelis also had five other award finalists in the categories of Best Product Innovation, Best Brownfield Technology Project, Environmental Responsibility and Stewardship, Aluminum Advocacy and Aluminum Mill Excellence.